As part of its relocation, the YWCA Montreal sought to express the values of the organization throughout its new environment. Working with the architectural team, we developed a wayfinding system that extends the brand identity into the built space. Inspired by the sculptural gesture of the central staircase, whose geometry echoes the angular forms of the logo, the signage reinterprets the organization’s visual language to create a coherent, welcoming, and intuitive user experience. Together, these elements establish a meaningful dialogue between architecture, identity, and place.