Client : Y des femmes de Montréal • Prével

Architects : NÓS architects • DMA • Rayside Labossière

Renders : NÓS architects

Category : Signage program

Year : 2021 (developpment in progress.)

For its new premises, the YWCA wanted to reinforce its brand image through architecture and its signage system. Translated into a grand sculptural gestures, the central staircase suggested by the architectural team evokes the angular geometry of the logo.

Graphically reinterpreted, the organization's signage and graphic identity weave a sensitive and coherent link through the environment.

Design strategy

In addition to developing a versatile, identity-building signage typology system, Superwise developed a fluid and intuitive wayfinding strategy for all types of users.

Inclusivity, accessibility and the respect of participants were the main considerations in the development of the ambulation scenario and the positioning of the interventions.